I am sure we have all personally received emails from companies which we have subscribed to. To name a few: emails of newsletters; information on upcoming products; sales ; etc. This practise is called email marketing. Email marketing is the act of sending a commercial message, typically to a group of people, using email.
Besides making individuals aware of your product or updating them on what’s what. Email marketing also brings about loyalty to consumers and it also generates leads by integrating call-to-action.
Engage with your target market: Email marketing is a fast tool that allows companies to target specific customers that they want which ultimately creates leads.
The Business does not have to break bank: The overall investment required is low so that means even companies with limited budgets can still take advantage of this kind of communication with their customers.
Monitor your results: The results can be measured very quickly compared to traditional marketing campaigns. That is because email marketing affords you several tools that allows you to measure the impact of the message so that you can find out the strengths and weaknesses of your strategy.
Design messages based on what you want to achieve: Email marketing also allows you to create different messages with A/B Testing tools so that you can design several messages to send to your clients and find out which one of them will be more successful among your clients.
Businesses are aware that whether we are at work or at home – emails still need to be read. It is also convenient for the consumer to have updates sent directly to them.